A landing page is a specific page on your website, focusing on a product, service, or solution, to convert visitors into customers. Landing pages are not the same as other website pages. Its mission is to generate leads by collecting visitors’ contact information in exchange for an offering such as a free demo, solution, e-book, whitepaper, etc. So, for lead generation, we recommend you use the best landing page, builders.
Before we get into the best landing page builders, it’s vital to have in-depth knowledge of pros and cons of page builders. Check out our website page builders pros and cons post for more information.
The end goal of the best landing page is to move your prospects down the sales funnel. Lead generation through landing pages is the top priority of all marketers. According to the lead nurturing statistics, it has also proven to be their biggest challenge. That is when tools to build landing pages come into action. In this article, we will list out the top best landing page builders that will help you build focused landing pages in minutes.
What Makes A Good Landing Page?
The landing page’s goal is not only to generate leads but also to maintain the balance of the trade. The idea is to give as promised. A good landing page gains the trust of your visitors by offering value in exchange for their information. Newbie marketers fail to understand the essential components of a great landing page. Here it is.
Avoid Mission & Vision
A landing page is a standalone web page of your website. Hence, it would be irrelevant to add your company’s history or mission statement. Be specific with what you are offering in exchange for information.
Be Choosy for Landing Page Design
First impressions are everything. Make use of attractive colors to provoke particular emotional triggers. The banner, CTA, and contact forms should persuade your audience. Start by using a simple design flow beginning with compelling copy, mission statement, and testimonials followed by a CTA.
Stay Mobile Friendly & Responsive
Most of your visitors use smartphones to access information. Hence, your landing page should be 100% responsive to mobile.
Build More Social Proofs
The best way to build trust from landing pages is to show real-life examples of people who have benefited from what you have to offer. Make use of the positive feedback you have received from your clients or customers by including them on your landing page. Also link to their website or social media to boost credibility.
Give Right Contact Information
When you ask for your visitor’s contact information, only collect what’s needed. Too many questions will annoy your visitors. Be straightforward about why you’re asking and what they can expect to receive from you in the future.
Add Relevant Images & Videos
The right images and videos will help persuade your audience to act on the call to action. Use videos to tell a story, show your product or service and replace a long-form copy that might interfere with conversions. Include relevant images with real people instead of stock images to build trust.
Target Specific Audience
When the target of your landing page is conversion, you must know at which stage of the marketing funnel your visitors are. When you know this, the content you create will be better aligned with their needs. If they are in the early stages of conversion, create content for your product or services. When the visitors are in the middle to late stages of buying, the content should focus on the evidence or results you have achieved for others.
Enable A Click Worthy CTA
The Call-to-action at the end of your landing page guides your visitors on their next step. Your CTA can be in the form of buttons or forms. Button CTA’s perform well if you are expecting a single action from your audience (Example: “Download Now”, “Start my Free trial”, etc.) Forms work when you are collecting information like name, email address, location, etc.
Top Best Landing Page Builders
The main reason marketers hesitate to use a landing page is because it’s time-consuming in making. If you don’t have much technical experience, you will have to hire a developer which is again more time-consuming and expensive.
There are many landing page builders available online that allow you to use pre-made templates and edit per your choice. Instead of spending hours creating an effective landing page, you can create one in a few minutes.
Here are the 17 best landing page builders that will make you a marketing pro in minutes.
Elementor is the best free landing page builder for WordPress Users. With the free version, you can create a professional-looking website without any technical skills or coding.
With the Pro version, you can go a little advanced by editing every aspect of your landing page the way you want. Learning how to use Elementor is pretty easier than other builders because you can see what your page will look like while editing. You can create separate pages supporting different devices like mobiles, tablets, etc.
A huge array of widgets are available and the best part is that you can edit all with a click. If you don’t want to design every section of your page yourself, you can choose a ready-made template or block. And you can save the edit to all the templates and blocks to satisfy your goal. So, with Elementor, you can create a landing page that is exactly on your mind.
Pros of Elementor
- Free version available
- 100+ designs and widgets with paid plans
- Pop-Ups, forms, chats, slide-in bars with paid plans
Cons of Elementor
- Lacks many features that other tools have
- No integrations
- Works only with WordPress
- Even the basic templates and widgets are available only in paid plans
The Pro version is available in two forms. The first is the cloud website which has an annual fee of $99 and also has a 30-day money-back guarantee. The second is the plugin which comes in four pricing plans.
- The Essential plan – $49/year
- The Expert plan – $199/year
- The Studio plan- $499/year
- The Agency plan – $999/year
Instapage is one of the best landing page builders for large businesses and agencies. The robust, high-performing, zero coding solution for all lead-generating problems. They have the best drag-and-drop landing page feature so you can add elements in and out and edit by clicking them. It has built-in A/B testing that allows you to optimize your conversion rate after you create the first few ones.
It also allows you to publish your page in their ‘Instapage’ domain. If you want a custom domain you can use Instapage’s WordPress plugin which will sync the landing page to your site.
They have top-notch integration with Facebook and Google ads. All the landing pages created by Instapage are mobile responsive.
Pros of Instapage
- Drag and drop editing feature
- 200+ landing page templates
- AMP engine functionality
- Easy integration with Hubspot, Mailchimp, and various marketing tools
- A/B testing
- Built-in high functional heatmaps
- Superfast loading page for unlimited conversions
- Freedom to edit and clone an entire page
Cons of Instapage
- Expensive, compared to other best landing page builders in the market
- Not suitable for small and midsize businesses
The Building plan costs $199 per month, and offers standard features like a drag and drop editor, responsive pages for all devices, analytics tools, and tracking systems. The Enterprise plan is need-based and has more advanced features, such as personalization, one-on-one coaching, and Enterprise-Level security features. You also get a 14-day free trial that allows you access to all the features of the Builder plan. Know more about Instapage pricing here.
Grab our Instapage coupon codes and get up to a 30% discount on your purchase.
Unbounce is the king of the best landing page builders. This software has introduced the idea of using tools to generate landing pages.
More than 15,000 companies rely on Unbounce to generate leads. The drag and drop functionality will allow you to pick and drop elements onto your landing page. Unbounce has A/B split testing that increases your website’s conversion rates. Unbounce has Smart Traffic that attracts visitors to the landing page after 50 visits.
The AI-powered builder focuses on targeting visitors with the same background and experiences. If this is your first attempt at building a landing page, you might not want to spend much. You can look for other cost-effective options mentioned later in the article.
Pros of Unbounce
- Built-in A/B testing for more conversions
- Boosts page loading time
- A variety of options like chats, pop-ups, and forms are available
- 100+ custom design templates
- Easy integration with all top marketing tools
- Complete cloning and editing of pages
- AMP mobile functionality
Cons of Unbounce
- It is very expensive compared to other tools
Pricing of Unbounce
It has 3-tier packages. The basic starts at $90 per month (Launch Plan), $135/month for the Optimize plan which has A/B testing and Smart Traffic tools, and ranges up to $225/month for the Accelerate plan which can allow up to 50,000 visitors, custom domain, professional logos, etc. Unbounce also offers a 14-day free trial. Know more about Unbounce pricing here.
Use our unbounce discount codes and get 40% OFF on premium & enterprise plans.
Leadpages is hands down one of the best landing page builders for small businesses. It has many unique features that make it one of the most popular landing page builders.
The first is their huge array of templates sorted based on their conversion rates. Now, these conversion rates are from past experiences and it might not work the same for you. This will help you narrow down the kind of landing pages that work in your niche. But most of the templates are not free. It can cost you up to $15 for some.
The next is their Pop-up feature also called ‘Leadbox’ that allows you to configure as a whole (blog posts, landing pages, etc..)and even in email campaigns.
They have a smooth functionality content builder with a drag and drop feature like Instapage.
Pros of Leadpages
- 150+ design templates
- Allows easy editing and cloning of pages
- Integrates with 40+ top marketing tools
- It is a good choice for e-commerce pages
- Built-in A/B testing
Cons of Leadpages
- Many templates are available only in high tier plans
- A/B Testing and many integrations are not available in starter plans
- Not secured for enterprises
LeadPages have two-tier packages. The Standard basic package comes for $37/month and the Pro plan comes for $74/month. You will also get a 14-day trial for both plans. Know more about Leadpages pricing here.
GetResponse is more than a landing page builder. It is a diversified tool with email marketing and webinar hosting features. If you opt for their high-tier packages, you can launch your affiliate program. The tool integrates with thousands of marketing software like WordPress, Shopify, and PayPal.
You can even target traffic to the page using Facebook Ads or PPC to build your email list five times faster. You can create landing pages from GetResponse in two ways.
One is by their functional AI wizard that will generate mobile responsive landing pages by asking a few questions about your business. The second is you create it yourself with over 5,000 high-resolution stock images and templates. They also have ready-to-use pop-up builders which are more likely to increase your conversion rate by 10%.
Pros of GetResponse
- Email marketing support and A/B testing in all plans
- 180+ easy design templates
- 1000’s stock photos are available
- Unlimited landing page variations in all plans
Cons of GetResponse
- Heatmaps not available
- SSL certificate not included
The basic pricing plan starts at $15 per month and ranges up to $1,199/month for the Enterprise plan. Marketing automation plan for $48/month, Ecommerce marketing package for $98/month. GetResponse also offers a 30-day free trial. Know more about GetResponse pricing here.
With Wishpond, you can create your custom landing page in minutes. Even better, they create it for you. They are named the fastest-growing landing page builder in the SaaS industry and have been listed as a Top Performer in G2’s Marketing Automation report.
With hundreds of pre-designed templates by industry experts, Wishpond is an all-in-one marketing suite. Landing page creation, email marketing, and lead generation are some of their high-functional services.
With Wishpond you can go a little advanced to customize and edit some of their high-performing elements by HTML and CSS. Mind that you need a little experience in coding only if you want to use more advanced and flexible tools. WishPond’s fantastic customer support is available if you need a backup or assistance at any time.
Pros of Wishpond
- Built-in A/B testing
- Customizable forms, welcome mats,slide-in popups, and opt-in bars
- Easy integration with Facebook and WordPress
Cons of Wishpond
- Heatmaps are not included
- No google ads integration
- A/B testing available only in high-tier plans
The Starter Plan is $49/month and captures at least 1500 leads. Everything You Need Plan is $99/month and captures at least 2500 leads. Rapid Growth Tier-1 Plan is $199/month.
There’s a no credit card 14-day free trial on any annual plans. Know more about Wishpond pricing here.
Hubspot, as the name suggests, is the hub for inbound marketing, sales, and service software. It is an all-in-one software for marketers to grow their business. With many many features like sales pipeline, lead generation, and inbound marketing, it is the one-stop solution for your marketing needs.
Hubspot is a freemium tool that offers almost all the features you need to run a basic marketing campaign for free. With their free plan, you get a landing page builder, ad management software, email marketing, and a CRM.
High-tier plans have more advanced features like access to their analytic software, A/B testing tools, and more. But, if you are a beginner, Hubspot has a whole bunch of resources, templates, and a complete walk-through process to help you get started with the platform.
Pros of Hubspot
- Live chats, bots, pop-ups, and hundreds of other features
- Easily integrates with other HubSpot software
- Ad management and inbound lead generation are a bonus
Cons of Hubspot
- Not 100% customizable
- Need to be a HubSpot paying customer to access the builder
- Starter plans lack mobile optimization and A/B testing
- Heatmaps not available
The Free plan comes with basic features like 13 templates, drag and drop editors, tracking tools, etc. The Ѕtаrtеr plan is $50 per month for ассеss tо up to 1,000 соntасts. Тhе Рrоfеssіоnаl and Enterprise plans cost $800 and $2,400 per month respectively. Know more about Hubspot pricing here.
Check out our latest hubspot promo codes to get a 25% discount on your subscription.
If you’re a blogger, a graphic designer, a web developer, a freelance writer, a consultant, a course creator, or a public speaker, ConvertKit is the best option for you.
Its tag-based automation system makes it easier to tag your subscribers or visitors based on their interaction with your content. This feature takes personalization to the next level by figuring out your subscriber’s interests and needs to craft the perfect offer and ignite your business.
Though it is a full-fledged email marketing software, you can create mobile responsive high converting landing pages through their easy-to-use drag-and-drop editor. Multiple design templates are specially crafted for course creators and bloggers.
There are many educational resources sponsored by ConvertKit that are available for free to help you get started with the platform. You can also use the ready-made messaging and email sequences to automate all your responses.
Pros of ConvertKit
- Unlimited landing pages
- Mobile responsive pages
- Creators community
- Sales funnel
- 100+ design templates
Cons of ConvertKit
- The price of the paid plan increases after every 1000 subscribers
- Not a dedicated landing page
- No heatmap or AMP functionality
- A/B testing not included
- Pixel perfect designs are not available
- Not 100% customizable
The Free Plan allows you to create unlimited landing pages, and email broadcasts. The paid creator plan comes at $9/month with funnel creation, and live chat support. The Creator Pro plan comes at $25/month with an advanced tracking and reporting system. Know more about ConvertKit pricing here. Check out our latest convertkit coupon codes for amazing offers on monthly & yearly subscriptions.
MailChimp can serve as an all-in-one marketing bundle for small business owners.
They have multiple tracking options for conversions and click-through rates through Google Analytics, Facebook Pixel, and MailChimp’s analytic tool. Additionally, you can even connect your Mailchimp account with WP forms to create a subscriber list. With Mailchimp and WP Forms integration, you can create personalized subscriber forms, send email newsletters automatically, and many more. Check out our guide to learn how to connect Mailchimp to WP Forms.
All the templates of Mailchimp are responsive for mobile and due to their partnership with Square, you can sell your products directly and don’t even have to set up an eCommerce store.
Pros of Mailchimp
- Custom domain in all plans
- Easily integrates with email campaigns
Cons of Mailchimp
- The page builder is included only in the premium package
- No built-in A/B testing
- Heatmaps are not available
- No SSL certificates
- Very few design templates and widgets
- No google ads integration
It has four plans but you can create landing pages for the premium & enterprise plans. The Premium package for $385/month allows you to create 5 landing pages (charged extra for more) and the Enterprise need-based plan that allows you to create unlimited landing pages. Know more about MailChimp pricing here.
Wix is a cloud-based platform and unlimited landing pages can be created managed and edited for free. With this tool, you can focus your audience on a specific offer, sale, or campaign. It also has an array of beautiful templates for’ Launch page’, ‘Coming Soon page’, or a ‘Sales page’. The landing page from Wix can be integrated with any of your regular or business on-page sites. Every page you create from Wix is mobile responsive and setting it up doesn’t require any technical or coding skills.
You’ll find some remarkable targetted CTAs that you can use with a simple drag and drop editor.
Wix allows integration with 40+ tools and their customer support system is active 24/7. So, you can hit them up with any issues or concerns you may encounter.
Pros of Wix
- Custom domains in all plans
- Unlimited pages
Cons of Wix
- Not a dedicated landing page builder
- No AMP functionality or heatmap
- No A/B Testing
- No personalization and pixel-perfect designs are not available
You can use Wix for free to create stunning landing pages. Hence, you can opt to upgrade to premium plans that start from $80/month Basic plan and range up to $325/month VIP Plan to remove ads, have a custom domain, professional logos, and more. Know more about Wix’s pricing here.
Lander markets itself to be one of the best landing page builders for beginners who are getting their hands into lead generation. One of the best features is the ‘Dynamic text replacement’ which automates your headline or copy to match your Facebook Ads or PPC. This can give a major impact on your conversion and boost your Ad Quality score.
They also allow Google Map integration for in-person meetings, conferences, or workshops. But, there is a lack of flexibility in the customization and personalization of the templates available.
Pros of Lander
- A/B Testing available in all plans
- SSL encryption
- Unlimited mobile responsive pages
- Quick integration with 20+ digital marketing tools
Cons of Lander
- Insufficient design templates
- Heatmaps not included
- No google ads integration
- Integrations with Salesforce and Zapier are available only in high-tier plans
- Pixel perfect designs are not available
It offers a 14-day free trial across all its plans.
Their Basic Plan is $16/month and allows 5,000 monthly visitors. The Lander Professional Plan is $83/month and offers 25,000 monthly visitors and ten custom domains. Know more about Lander pricing here.
System.io is the preferred platform to create and launch an online course or business. The tool helps to build email lists, and sales funnels are the best landing page builders for entrepreneurs and solopreneurs.
With so many marketing tools out there, if you are just starting your online business it would be very tedious to just figure out what tools are needed. System.io eliminates that difficulty and gives you all the functionality you need in one place. Some of their best features include sales funnel builder, website builder, course creation, email campaign management, affiliate programs, digital marketing, social media, and much more.
They are trusted by 10,000+ marketers because of their excellent customer support. By just typing your query about the software in their website’s knowledge base, you will get detailed and verified answers instantly.
On top of that, you will also find several courses, tutorials, and guides to learn about different features and how to use them. You can also opt for one-on-one coaching with top digital marketing experts in the enterprise plan.
Pros of Systeme.io
- A/B testing
- Sales funnel, webinar, and course creation
- Ads management
- Affiliate program management
Cons of Systeme.io
- Heatmaps not included
The free plan comes with up to 1000 contacts, unlimited emails, and a sales funnel. The startup plan is $27/month with up to 5,000 contacts,,10 sales funnel, and more. The webinar and enterprise plans are $47 and $97 per month respectively which come with webinars, custom domains, unlimited membership sites, and many more. Know more about System.io pricing here.
Landingi markets itself as one of the best landing page builders that requires zero coding. It is one of the most trusted marketing tools by 5000+companies including PayPal, Crowd, and Capterra.
Some solid features like 100+ mobile-responsive templates, drag and drop editing software, A/B testing, landing page grouping, funnel creation, and one-touch duplication make it an overall solution for content creation, optimization, and conversion. Landingi also has some smart pop-up functions that will let you display a pop-up at a certain depth or experiment with triggers that’ll prevent your users from exiting your page.
Though this tool requires zero coding, you will find some robust options that also support HTML and JS, so you can use them to enhance your landing pages with custom codes.
Pros of Landingi
- 200+ landing page templates
- Unlimited trials of pages available in starter plans
- Popups and chats customization
- Easy drag and drop editor
- Landing page grouping to keep all your creation in one place
Cons of Landingi
- No heatmaps available
- Most of the integrations are only available in higher plans
- A/B testing is not available in the starter plan
The starter plan costs $65 per month, the Create plan is $89 per month, Agency plan is $109 per month. All plans come with a 14-day free trial; no credit card is required. Know more about Landingi pricing here.
Ironically, Ucraft is a dedicated website builder and the basic features are available for free. If you are just looking to experiment with pages for your company, Ucraft can be the best choice.
They have an array of design features like logo makers, layout builders, photoshop, image filters, and more. However, most of their unique features are only available in high-tier packages.
When you choose their annual plan, you get a free custom domain with plenty of other eCommerce, dropshipping, email marketing, and blogging tools. Templates and pixel-perfect images are fully customizable and are mobile responsive.
You can also give your dashboard access to your team members and assign them their tasks.
Pros of Ucraft
- SSL security available across all plans
- Most features are available for free
- Designing tools can be used to customize your templates
Cons of Ucraft
- No Heatmaps included
- A/B testing not included
- Integrations available only with paid plans
The Free plan has a limit of 15 pages and analytics support. The Pro Website plan starts from $10/month. The Pro Shop starts from $21/month and the Unlimited plan for $69/month. Know more about Ucraft pricing here.
ClickFunnels allows you to sell any product online. It is best for entrepreneurs looking to sell courses or workshops.ClickFunnels is best if you want a website and marketing funnel in one package.
They are primarily used to build marketing or sales funnels, webinars, membership programs, etc. However, you can make use of their landing page builder for product launches, building email lists, or building any other lead generation channels.
Their high-tier plans allow you to create your own affiliate business by targeting traffic from Facebook Ads, and PPC to your landing pages and capture leads.
Their template has a very decent design flow which will ensure your audience has a smooth experience through the process of the purchase. You can also automate regular follow-ups with your visitors to boost the chances of conversion.
Pros of ClickFunnels
- Easy drag and drop editor
- Videos and tutorials for each step
- Easily customizable templates
- Collaboration with team members
- Build high converting sales funnel
Cons of ClickFunnels
- Lacks the majority of the best landing page builders’ features
- Expensive for a landing page tool
ClickFunnels offers two pricing packages. The starting pack is $97 per month, whereas the Pro plan comes at $297 per month. You also get a 14-day free trial. Know more about ClickFunnels pricing here.
ShortStack is a fun landing page tool that is specialized to host events, contests, giveaways, and more. Besides helping you in organic traffic to your site, ShortStack helps you keep track of your leads and conversion rate through their flexible email marketing tools. You can use ShortStack with many software like MailChimp, Google Analytics, Shopify, PayPal, etc.
Thousands of Fortune 500 companies trust ShortStack to run tailored marketing campaigns and have proven to give at least 80% more visitors to your hashtag Giveaways, social media contests, tweet retreats, and emails.
You can add coupon code forms, contest forms, voting widgets, and videos directly to your landing page without hiring a developer. ShortStack uses user-generated content to automate instant wins, vote counting, impression and views tracking, etc.
Pros of ShortStack
- Gathers user-generated content and automates emails to capture leads
- 100+ templates for forms, giveaways, contests, and many more
- Integrates with Google Analytics, AdWords, Facebook, and many more
Cons of ShortStack
- Can be only used to host events and giveaways
- Custom domain, team management only in high-tier package
- Lead and tracking analytics are not available in the basic plan
- ShortStack branding is present if you opt for the starter plan
ЅhоrtЅtасk offers three раіd plans: the Starter plan comes at $29 per month. The Business plan is $99 per month, and the Agency plan is $199 per month. You can get started with a 10-day free trial right away. Know more about ShortStack pricing here.
Pagewiz can be good if you are looking for affordable and dedicated landing page software. The drag and drop editor in Pagewiz is a huge plus as you can place any element anywhere you want and by pixel.
There are countless fonts, colors, images, GIFs, animations, and much more you can play with to create attractive landing pages. Their form builder allows maximum customization to create dropdown menus, text boxes, buttons, and many more. All their templates are mobile responsive and you can go above and beyond with the features using your custom codes.
Pagewiz has partnered with ThemeForest which will allow you to import plenty of attractive templates from their worldwide design community in a few seconds.
Pros of Pagewiz
- Unlimited pages and A/B testing in all plans
- Free SSL certificate
- Full customer support
- Tutorials and guides to walk you through each step
Cons of Pagewiz
- The design templates are very restrictive and are not fully customizable
- No email integration
- No AMP functionality
- Not 100% mobile responsive
- No heatmaps
Comes with a 30-day free trial; no credit card is required. The paid plans come in four packages.
- Basic: $25/month
- Standard: $42/month
- Plus: $84/month
- Pro: $169/month
Know more about Pagewiz pricing here.
Frequently Asked Questions
Which platform is best for landing pages?
If you are ready to spend a few extra bucks, Unbounce is the right tool. Other best landing page builders’ alternatives are Instapage and GetResponse.
What is the best way to create a landing page?
Select a template, write your copy, add interactive images testimonials, include a strong CTA, and publish.
What is the difference between a landing page and a website?
Websites are designed for exploration of your company and services whereas landing pages serve a specific purpose of guiding your visitors towards a single call to action.
What should I look for in a landing page builder?
The best landing page builders have features like a custom domain name, AMP functionality, heatmap, integration with other software, and flexibility in customization.
Which landing page builder has the highest free trial tenure?
GetResponse, it comes with a 30-day trial period.