If you’re wondering how to make WordPress blog popular on the internet, you’ve come to the right place. In this guide, I’ll share with you proven & the most effective techniques that’ll help you achieve your goal.
Is WordPress Worth Investing?
If we go by the blogging statistics:
- Around 33% of blogs on the internet are running on WordPress
- Approximately 4 million new blog posts are published every day
- There’re more than 500 million active blogs on the internet
- Less than 10% of blogs generate profitable income
If you’re reading this, it means you, too, want to make your WordPress blog popular but have no idea how to begin. Creating a WordPress website these days is no easy task. I mean, you see the competition, right? It’s huge. But, if you follow a series of tasks carefully, you can surely see success.
Now, by no means, am I saying that after reading this article, you’ll be generating thousands of dollars in income right away. But, what I do promise to you, is that your blog will be considerably better than it is now. In fact, these are the exact actionable strategies that I am implementing on this blog & seeing a noticeable traffic increase.
I am not giving away some magic formula in this article. Rather, just the basics. The bare minimum that you must do in order to increase traffic on your blog which many often don’t focus on.
How to Make WordPress Blog Popular?
Now that you are clear about what you’re going to learn in this post, let’s take a look at the strategies that you can apply on your blog from today to make it more popular.
If you start blogging without a specific niche in mind, you’re going to face problems in the beginning.
Here’s the thing, the quickest way of making your blog popular is to be an authority figure in your niche of choice. And, for that to happen, you need to be 100 % sure of the topics that you want to cover on your blog.
Now, you could have the main topic (say, marketing) & multiple sub-topics (traditional marketing, digital marketing, B2B marketing, B2C marketing, etc). From my personal experience, if you start writing about anything and everything that comes to your mind, you’ll have a hard time getting &, moreover, retaining visitors.
That’s why it’s important to focus on a broad main topic & build your blog around it.
Apart from writing niche topics, it’s important to have no-follow links for unnecessary websites or pages and have rel-follow links to pages that are associated with your niche.
Nofollow links function similarly to putting a “No Entry” sign in the path of search engine bots that are following where your site leads. It tells search engines that you don’t want them to click the link because that means you won’t pass any link authority to the sites you linked to. Making external links no-follow, according to SEO experts, can help your website rank higher. To learn more check out our guide on how to add no-follow links to your WordPress.
Gain Expertise & Trust in Your Niche
This one’s pretty easy to understand – if you don’t know what you’re talking about, no one would listen to you. Isn’t it?
Nobody knows how Google ranks pages with certainty, but, over the years, some major factors have been uncovered. And, one of those factors is expertise. If Google doesn’t think of you as an expert, it’s not going to rank your website for search queries.
Now, how do you gain trust & become an expert? Simple, write high-quality content (we’ll discuss more in the next point in the blogpost) & get mentioned on already established websites. To put this simply, Google takes into account the mentions your website gets on the internet. I mean, think about it, if a reputed website mentions you in their blog, it means they are showing their trust in you.
For example, if you get mentioned on Forbes or HuffingtonPost or New York Times, it means you are genuine and, possibly, good & an expert at what you do. After all, no reputed website would link back to spammy websites. Makes sense, right?
If you keep working with such giant websites, you’ll become an authority in your niche pretty quickly. This will definitely improve your traffic and, in turn, make your WordPress blog popular.
Write High-Quality Content
You must have heard the phrase, “Content is the King”. Well, that’s 100 % true. If the content on your website isn’t good, no one’s gonna bother visiting it.
So, the question is, how to write high-quality content? Well, that’s a topic for another day. Here, I’ll just go through the basics that I believe are essential for writing great content.
- Pick topics that people are actually looking for.
- Write in plain & easy to understand English.
- Cover the main topic as well as closely related topics in detail.
- Write long & meaningful content. The industry standard, these days, is a minimum of 1000 words.
Images are a vital part of your content. Use high-quality images that please the readers and not blurry and out of focus images. According to a recent Hubspot survey, 32% of marketers say that visual images are the most important form of content for their business.
Try out stock image websites like Unsplash and Pixabay. However opensource websites won’t have specific images that you need. For that, you need Scopio, a wide network of stock HD images. It comes with a price but you don’t want the copyright issues to take a toll on your business. Moreover, our Scopio promo codes will help you with the budget.
More than 50% of internet searches are performed on Mobile. If your website doesn’t play well with smartphones, you’ll lose a huge chunk of potential visitors. Moreover, if your website isn’t optimized for mobile, Google might rank your pages lower as compared to your competitors who are mobile optimized.
So, how do you optimize your website for mobile? Well, a simple answer would be: pick a theme that’s responsive.
Since mobile optimization is a key factor in ranking well, pay attention to installing a responsive WordPress theme. Pick a popular one, and you’re good to go. To help you swim through the ocean of WordPress, we’ve curated a well-researched list of the top best WordPress themes for your website.
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Use Google Search Console & Google Analytics
Google Analytics is a powerful tool that helps you understand how people are interacting with your website. Set up Google Analytics and this free tool lets you know where the people are coming from, where they go next, what they like on your website, and much more.
By using such crucial information, you can make your website better for your readers.
Next, Google’s Search Console.
The search console is another free powerful tool that you should totally take advantage of. If you know how to add your website to Google Search Console, you can know:
- How your website is performing in the search results
- Web Pages with 404 & other errors
- Crawling and Indexing issues
- Keyword reports for specific periods
Now, running a website involves a lot of tasks. As such, you might miss an issue happening on one of your pages. The search console notifies you as soon as something goes wrong with your website. Moreover, it also helps you fix the issue.
Promote Your Website on Social Networks
This one goes without saying but is still worth mentioning. After all, almost everyone is on social media. There couldn’t be a better place to find your target customers. Social media automation is the key to keep you stress free from manual promotions.
Third-party tools like Jarvee can help you integrate your Facebook, Twitter, LinkedIn, Pinterest, Instagram and many more accounts under one platform and automate the posting. Check out our exclusive Jarvee coupon codes, using which you can subscribe to this tool at a lot lesser cost than its usual pricing.
Promoting your website on social media will not only bring you more traffic, but you can also improve your brand’s recognition and user engagement; both of which are important factors that you should keep in mind while building your blog into the next big thing on the internet.
Just make sure that a little bit of self-promotion doesn’t turn into spam & you’ll be able to make your WordPress blog popular in no time.
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Encourage User Engagement
A blog runs on user engagement. If no one’s reading, sharing & commenting on your articles, then all your efforts will turn to waste. The easiest way to increase user engagement is to encourage it.
Write an easy yet effective Call to Actions (CTA) at the end of your post. You can even create Popups in WordPress to get your audience’s attention.
This requests the readers to comment, allow them to ask questions and share feedback. Such small things can improve the way your readers interact with your website. Moreover, how you treat a new visitor is going to decide whether or not they become a regular reader.
A simple way to keep your readers engaged with your blog is to add a “Related posts” plugin on your website. This way, when they are done reading one blog, they’ll have the next one to jump on to.
Make WordPress blog popular by using this technique, you will have a long list of subscribers who are at your fingertips for any kind of promotion No matter which field you work in, having good contacts never hurts. Create contact forms in WordPress and improve your lead-gen game by running hero marketing campaigns.
Going a bit ahead the game and building influential contacts out of your website is also a good idea. If you have contact with influential bloggers in your field, they won’t mind promoting your content on their website which has the kind of audience you are looking for.
An easy way to start is by commenting on their blogs. Now, make sure that the comment is actually useful, related & valuable to the content. Otherwise, the author would not waste their time replying to your comments.
Next, engage with them on social media.
Another good idea for building contacts is Guest blogging. What you can do is start writing content for other blogs. See, a blog is always looking for new & interesting content, if you can give that to them, they’ll surely appreciate it.
Do this a few times with full sincerity & full efforts, & you’ll become someone that they can rely on for informative & engaging content.
Once your blog (where you regularly publish top-notch content) gets shared by influential people in your niche, you’ll have no difficulty making your WordPress blog popular.
If there’s anything I’ve learned over the last 7 years, it’s that blogging is not a short-term game. If you are not into it for the long haul, you’ll find it difficult to see success. It takes a lot of time & patience to create an authoritative blog that people can rely on as their go-to source for information.
So, keep writing, keep publishing, & keep sharing.
If the content you write is informative, engaging, shareable & interesting (and you keep doing it day in and day out for a considerable time period; say, 1 year), you’ll surely be able to make your WordPress blog popular.
Make Your WordPress Blog Popular
All the tips that I’ve mentioned above; it’s not something unique or something that only a few people know about. It’s common knowledge. Yet, people keep looking for shortcuts & “advanced techniques” that’s gonna bring them traffic as well as money.
Well, there’s no shortcut to making your WordPress blog popular. Just keep working hard with an end goal and a proper plan in mind.